Local SEO

When you need to generate traffic and leads from your local area.

A branch of traditional SEO, Local or ‘Localised’ SEO aims to target opportunities which will allow people in a local area to find your business. So, if you have a shop, restaurant or any business that relies on customers in proximity to you, whether that be a door-to-door service,or a physical location wanting to drive more footfall, Local SEO would be perfect for you.

How we can help

Our Local SEO service can help to see you attracting more local customers, increasing your visibility and building brand awareness in your community.

Just some of the ways we can optimise your site for local growth could include:

  • Optimisation or creation of a Google My Business account
  • Localised keyword research, to ensure that we are tracking and targeting phrases which are the most relevant and useful for you and your business
  • Ensuring there are specific landing pages set-up that showcase your local offerings
  • Optimisation of metadata to target local phrases
  • On-page copy, with a local twist. 
  • Online listings review & building. 
  • Local review monitoring. 
  • Map listing review, monitoring & creation

Benefits of optimising for Local SEO

A strong local organic SEO strategy can help a business wanting to target customers in the local area hugely.

Correctly set-up and monitored you can see a massive influx in both footfall to a physical location or an increase in local interest. As the results from effective SEO compound over time, you could also see growth in local brand awareness driving word-of-mouth… all of which adds to your potential customer base.

  • Higher rankings in Google search drives increased footfall to your physical location
  • Local SEO helps increase online visibility
  • Optimization can generate more direct calls, leads, and sales from being found on Google’s Map services.
  • Focusing on effective localised terms means you attract targeted traffic and more qualified leads which are the most likely to convert to a sale
  • Increase website and brand authority and rankings.
  • Being found through search is proven to build brand trust and gains by far the most revenue (90% of all google clicks go to listings on the first page)
  • Website optimization can improve your conversion rate, turning more visitors into paying customers.