How We Can Help
Our core service is Overall SEO where we will be managing your business’s SEO end-to-end to give your business the best chance of organic growth. Increasing your organic rankings, site visitors and in-turn revenue or business goals.
Our SEO experts have worked across a huge range of sectors and with over a decade of experience, are perfectly placed to deliver your business needs from an organic standpoint.
They will cover all key core SEO areas, from evergreen SEO tactics to technical & local SEO offerings. Delving into in-depth keyword research and delivering a solid SEO strategy to ensure the very best chance is put in place to help deliver on your goals & KPIs.
What Does It Consist Of?
SEO, or Search Engine Optimisation, is at its core the building out a brand to help you grow your business out and rank higher up the free Google listings for key-terms and phrases that your business should be known for. 68% of all online experiences start with a search engine, so a solid and effective SEO strategy, played out correctly, can go to increase your traffic & revenue.
What would be included in a full SEO retainer?
- Initial in-depth meeting to determine what your core KPIs are & how we can be most beneficial as a digital marketing agency.
- Technical SEO – Including initial audit to identify issues, working closely with your developer to ensure changes are being made to only benefit your website growth and overall health. This process will also be revisited per contract agreements to guarantee your site is kept in the best technical state.
- In-depth keyword research and ranking analysis.
- Optimisation of metadata & landing page content, making sure your website has been given the best possible chance to rank for your relevant and headline terms, on a page by page basis.
- On-page copy, of category level URLs & optimisation of product pages.
- Evergreen content, which will be identified and determined through keyword research.
- Performance reporting, on a basis which will be pre-determined.
- Ensuring your website is up to date with all of the latest Google updates.
- Availability for any ad-hoc support or questions as necessary.
Benefits of optimising your website for SEO
There are a multitude of reasons to invest in SEO as a core marketing strategy, the most fundamental of those being to reach more customers, increase sales, build brand awareness and effectively grow your business in a scalable way…
With those being the most fundamental, see below for a little more detail on some of the benefits of effective SEO management:
- Increase quality traffic and leads to your site, with consumers finding you when and where they want to, instead of you having to actively find them!
- Your website will start working for you. SEO efforts compound over-time, which is why it is the highest ROI advertising method over the longer-term as it continues to pay you back with no additional cost for attracting each new customer that comes through organic search.
- Gain an advantage over your competition. Businesses with longer-term views of how to grow profitably and effectively will be the ones that win in the long-term and SEO can provide this.
- A user-friendly, effectively structured website keeps customers on the page longer and improved user-experience has a host of benefits for your company
- Increase sales and conversion rates. Organic traffic is 9x more likely to result in a sale than paid traffic.
- Build brand awareness and authority. Trust for your brand is immediately built when consumers can find you ranking highly in their search.
- Increase your overall advertising ROI and reduce your costs. Paid advertising is incredibly expensive and increasingly competitive to translate to sales. SEO has long-term compounding benefits making it the most cost-efficient, scalable and profitable method for your business for long-term growth.
- SEO can increase followers on all of your platforms and social’s, which again compounds the benefits.
- 90% of all web traffic goes to companies that optimise for SEO, making it more effective than paid methods.
